MySpace to launch new content series 'I Love Chieftown'

MySpace has tapped the production company 'Big Balls Film' to create a 60-episode of 'I Love Chieftown' - a story of an aspiring filmmaker, as she follows an up and coming band.

Big Balls Film is the production company behind MySpace competitor Beebo's online drama Kate Modern. Its reported that Kate Modern featured five major advertisers (Orange, Procter & Gamble, Microsoft, Buena Vista/Disney & Paramount) who payed a minimum of £250,000 for their products to be incorporated into the four-minute episodes.

MySpace reports that the show will have plenty of opportunity for interaction with its viewers - they will be able to choose characters, meet the band, appear as extras or even help shape the storyline.