MySpace to launch new content series 'I Love Chieftown'

MySpace has tapped the production company 'Big Balls Film' to create a 60-episode of 'I Love Chieftown' - a story of an aspiring filmmaker, as she follows an up and coming band.

Big Balls Film is the production company behind MySpace competitor Beebo's online drama Kate Modern. Its reported that Kate Modern featured five major advertisers (Orange, Procter & Gamble, Microsoft, Buena Vista/Disney & Paramount) who payed a minimum of £250,000 for their products to be incorporated into the four-minute episodes.

MySpace reports that the show will have plenty of opportunity for interaction with its viewers - they will be able to choose characters, meet the band, appear as extras or even help shape the storyline.

Scotiabank staff to use blogs and wikis for sharing information

The Bank of Nova Scotia has launched an internal initiative for its staff to collaborate and share information via blogs and wikis. It is being tested with 800 staff in its international banking division in Toronto before being rolled out to an additional 2000 employees worldwide.

The system is based on Microsoft's Sharepoint and is being reported as the first of its kind by a Canadian Financial institution.

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HarperColins to launch a web community for 'tweens'

HarperCollins is set to launch a new online portal for girls called Lola's Land, based on one of the publisher's fictioanl characters. The site will be aimed at girls in the 'tween' age bracket and will combine editorial, games, social networking and even a virtual world.

Users will be able to build their own custom avatars modelled after the illustrative style of the Lola Love books. Users will be able to connect with other as friends and move and interact throughout the Lola's land virtual world.